Help Name the Streetscape Design District

Ex. design concept, Federal cross-section in 2300 hundred block, curtesy Jeff Shea of Shea Designs

You can assist the Federal Streetscape project by helping to name the streetscape design district! The past two months the Federal Streetscape Design Committee has met to formalize streetscape concepts and designs, which will be presented to the public Wednesday, July 13th, 6:30 PM (6:00 PM Open House) at the Adam Mystery Playhouse. The twelve design concepts were derived from a public input meeting and design workshop held earlier in the year.

One important priority identified during the design workshop is to better “brand” the area for identification, streetscape design and marketing purposes. Taking that need to heart, the Design Committee decided to “put it to the public”, by sponsoring a survey to gauge preferred names for the streetscape area. You can take the survey by selecting this link. The survey allows you to make two name choices. Naming preferences will be announced at the July 13 meeting and also be provided here at the Partnership Web site.

The streetscape design area is roughly bounded by West 23rd to 26th Avenues along Federal Boulevard and West 25th from Federal to a bit past Eliot. The Committee used several criteria to develop names including historical context and more recent-day nomenclature. For example:

  • West 25th Avenue and Federal served as the historic center of the City of Highlands in the 1880’s and 90’s. The City Hall once stood proud at the corner of 26th and Federal where the Fire Station 12 exists today. There are many existing examples of older store fronts and residences along W. 25th and Federal.
  • The historic name of Federal was Boulevard and 25th was Emerald.
  • Along 25th and Eliot horse and trolley cars used to run; tracks can still be evidenced under existing asphalt streets.
  • The name of the neighborhood east of Federal is Jefferson Park, named from the public park of the same name along West 23rd Avenue.

Take the survey and plan to attend the public meeting July 13th, where several new exciting designs and concepts will be presented for public comment.